Privacy Policy
Last updated: May 2026
The Golf Shop AI Fitter ("we", "us", or "our") operates at thegolfshop.ai. This page explains what information we collect when you use our free AI golf fitting tool, how we use it, and your rights.
What we collect
We collect only what's needed to provide your fitting results:
- Quiz answers — your swing speed, handicap, preferences, and other inputs you provide during the fitting. These are stored anonymously unless you provide an email address.
- Email address — only if you choose to enter it. You can skip the email step and still receive your results.
- Affiliate click data — when you click a "Where to Buy" link, we log which product and store was clicked. No personal information is attached unless you provided an email address during your session.
- Analytics data — we use Google Analytics 4 to understand how people use the site (e.g. which fitting modules are most popular, where users drop off). This data is collected via cookies and includes your approximate location, device type, and browsing behaviour on our site.
We do not collect payment information, create user accounts, or sell your personal data to third parties.
How we use it
- Quiz answers are sent to Anthropic's Claude AI to generate your personalised fitting recommendations. They are also stored in our database to improve the service over time.
- Email addresses are used to send you your fitting results and occasional product recommendations related to golf. You can opt out at any time by emailing us.
- Affiliate click data is used to understand which products and stores our users find most useful, and to verify affiliate commissions.
- Analytics data is used to improve the site — identifying which features work well and which need attention.
Affiliate disclosure
The Golf Shop is a participant in affiliate programmes including:
- Amazon Associates — we earn a small commission on qualifying purchases made through our Amazon links, at no extra cost to you.
- 2nd Swing Golf — we earn a commission on qualifying purchases made through our 2nd Swing links via the Awin affiliate network.
Affiliate commissions help keep this tool free. Our product recommendations are generated by AI based on your profile — affiliate relationships do not influence which products are recommended.
Cookies
We use Google Analytics 4, which places cookies on your device to track usage patterns. These cookies do not identify you personally. You can disable cookies in your browser settings or use a browser extension like uBlock Origin to opt out of analytics tracking.
Third-party services
We use the following third-party services, each with their own privacy policies:
Data retention
Fitting session data (quiz answers and results) is retained indefinitely to help us improve the service. Email addresses are retained until you request removal. You can request deletion of your data at any time by contacting us.
Your rights
You have the right to:
- Ask what personal data we hold about you
- Request correction or deletion of your data
- Opt out of marketing emails at any time
- Opt out of analytics tracking via your browser settings
Children's privacy
Our service is not directed at children under 13. We do not knowingly collect personal information from children.
Changes to this policy
We may update this policy from time to time. The date at the top of this page will reflect the most recent update. Continued use of the site after changes constitutes acceptance of the updated policy.